Jam Az Negah-e-Do” was a special mission for the production team of the “Varzesh Az Negah-e-Do” TV program.
Their goal was to create an exclusive, unique, and unprecedented show aligned with the spirit of the 2014 Brazil World Cup.

This new television initiative began 100 days before the World Cup with the presence of Lothar Matthäus in Tehran. Subsequently, the production team set up in various Brazilian cities, establishing a dedicated studio to create special and innovative programs capturing the atmosphere of the World Cup.

Various production groups provided extensive coverage of the 2014 World Cup. They added spectacular segments to the program output, which was considered the first-ever comprehensive coverage of a major sports event broadcast on Iranian national television.

The program significantly outperformed all its Iranian and international competitors due to the presence and candid interviews with global football geniuses in its exclusive studio, including: Ruud Gullit, Jairzinho, Youri Djorkaeff, Matthäus, Michael Ballack, Christian Vieri, Cafu, Mario Bolatti, Fabio Cannavaro, Juan Sebastián Verón, Zico, and Lazaroni.

The program was produced and aired with the financial support of Steel Azin Iranian Company, Golrang Industrial Group, and the Iranian National Football Team’s fan system, 9090.