This project introduces more than just an ordinary football; it is the symbol of a global movement pursuing a shared goal among all the honored stars of the football world: reaching the goal of benevolence and helping fellow human beings. This ball provides an opportunity for all football enthusiasts to join this historic path.

The Brazuca Signed by Legends

The Love Ball is the same 2014 World Cup Brazuca that has been adorned with the signatures and handwriting of world football celebrities over a 11-year journey. The ball has been passed hand-to-hand among global dignitaries, from World Cup-winning captains to the history-makers of the pitch.

With the primary goal of aiding underprivileged children worldwide, this ball became the common ground for football stars, gathering an all-star team regardless of nationality or age. This chest of signatures from football’s greats, aimed at fulfilling the wishes of needy children, successfully brought together 22 stars including Cristiano Ronaldo, Mohamed Salah, Fabio Capello, Michael Owen, Ruud Gullit, Cafu, Cannavaro, Zico, and more.

Generating a Media Campaign with Guaranteed Returns

The “Love Ball” movement is not merely a charity event; it is a sophisticated platform for digital content production and an exceptional campaign for boosting brand visibility across social media.

• Million-View Virality: This project provides a unique opportunity to introduce brands and elevate branding strategies on an international level. Guaranteed viral teasers, with an average of 20 million views per post, on top-tier Instagram and Telegram pages, create a suitable environment for brand development within global football communities.
• Unrivaled Reach: This movement is projected to generate over 40 million views of exclusive content (including main events and the final auction) across its core events. This level of access and interaction is an astonishing opportunity to attract vast audiences and enhance brand influence globally.

The Grand Auction and Charitable Goals

Following the completion of its mission, The Love Ball will be sold at a grand and luxurious auction. This unique ceremony will be held in one of Tehran’s prestigious halls, featuring world football stars, art celebrities, and cinema greats. This mega-gathering will be the focus of media attention, particularly digital networks, and will rank as the largest Iranian auction in the news headlines.

The full proceeds of this auction will be dedicated to helping underprivileged children, flawlessly fulfilling and reflecting the Corporate Social Responsibility (CSR) dimension of the sponsoring brand.